After graduating, Alex and his business partner co-founded CombiniCo, a Korean ready-to-go food brand, and opened their first retail outlet in February 2018. After a huge initial success, including earning over £500,000 in Year 1 and winning Best Takeaway in Scotland, Alex led Combini to raise £250,000 investment at a valuation of £2 million for a national expansion.
In 2020, Alex stepped down as Art Director at Combini to work on personal projects with a diverse range of exciting clients.